SEO OPTIMIZATION AND ANALYSIS TOOLS
When using google page speed, there are important factors which may help your site's rank. Included with the results, are the notifications for SERVER-SIDE CACHE (Private/Public/No-Cache), and Image Size (<20kb each), Consolidate and MINIFY Javascript & CSS, Compression (GZip/Deflate), and Browser round trips. All of these recommendations will reduce the load on the search engines when they crawl your site, and also reduce the bandwith and increase the speed for every page/image/script/stylesheet request. Google has announced page speed in affects the natural search rank results.
Similar to google's webpage speed test, this speed test will display warning, errors, and ways to improve performance. This could be used in conjunction with Google webpage speed tester.
When using the keyword density analyzer, there are important factors which may help your site's rank. Keywords listed in GREEN should be displayed in your META Keywords within your HEAD tag. Keywords should only be less than or equal to 8 key phrases separated by commas. The results may also be displayed in orange, yellow, and red, which means they are over-used within your page. Try to stay within the limits by reducing or using variations of the same keyword, Ex: fencing 5%, fences 5%, fence 5%.
Keyword density analyzer is also great to see competitors keyword densities. This will help you guage how many keywords are needed to rank higher.
Just as important as spelling and grammer, the HTML, XHTML, CSS, and Javascript need to be accurate and validate. Using standardized code will help visitors using variations of browsers and operating systems appear consistant. Standardized code also improve search engine visibility within natural searches with Google, Bing, and Yahoo.
Read all of Google's webmaster guidelines front to back, and see where you can improve your site's rankings by avoiding or removing penalties.
Similar to Bing, Google webmaster tools can help you to save time by submitting a sitemap XML for a new or existing site. There are many features in Google webmaster tools which will help your create and maintain your website.
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